Car, their office or the staff - it's the database of customers and prospects.
Here's a tid-bit of confidential information you need to know.
The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.
Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past customers can provide instant new business.
The key to harnessing the power of your past customers is to capture their information and keep it updated and organized.
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. You should be collecting the data on people who just call and get a quote as well as people who actually do business with you.
Of course you know that sending email is free. But 19 out of 20 independent small businesses and independent sales professionals don't use email to communicate with prospects and past customers.
Why do you think that is?
The 10 Natural Marketing Advantages of Small Business - Small Is the New Big
Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It s obvious that small businesses possess natural advantages in this arena, so the rush is on to think small.
Acting like a small business, it seams, is the latest killer innovation.
Presenting the 10 Natural Marketing Advantages of Small Business.
So, the question is, are you leveraging your natural advantages?
Here s a look at the list.
1. Focus - In order to survive, most small businesses must ..
It's a combination of things...
People like to do things the way they always did things...they're resistant to change. Plus, they like to do things the way everyone else does things. But if you do things "the normal way" you'll get normal results. If you want to get "remarkable" results - you need to take remarkable action.
Another reason is that small businesses and independent sales professionals don't know how to use email - they don't have the right tools at their disposal.
Get your list in order and learn how to use email.
It's easy - and profitable.
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In the twelfth Law of Gravitational Marketing for Small Businesses, we're going to tell you who the easiest customers are to satisfy - and how to maximize their business so you can stop wasting time and money on the others.
Yahoo Small Business. Why is Yahoo the Number 1 Small Business Web Hosting Company Online Today.Copyright 2006
http://stanleyamazan.ws
BR> If you plan on starting any type of business online, then you
need to find a reliable web hosting company. That company needs
to have a track record and needs to be establish in the web
hosting industry for many years. Make sure they are not some fly
by night operation.
They need to be able to provide you with a lot of referrals from
customers that has dealt with them in the past. A hosting
company needs to be a hosting company. Try to stay away from
hosting with Re-sellers. Re-sellers borrow space from a top
hosting companies and sell it to you at a wholesale cost ..
*** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at http://www.GravitationalMarketing.com ***
About the Author
Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales." Jimmy Vee & Travis MillerThe Eleventh Law of Gravitational Marketing for Small Businesses: The Most Valuable Asset A Small Business Has.
