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The Eleventh Law of Gravitational Marketing for Small Businesses: The Most Valuable Asset A Small Business Has.
Car, their office or the staff - it's the database of customers and prospects.
Here's a tid-bit of confidential information you need to know.
The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.
Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past customers can provide instant new business.
The key to harnessing the power of your past customers is to capture the...
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